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Articles tagged with: axe effect

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[13 Nov 2009 | Comments | ]
‘Axe Effect’ Lawsuit in India a Hoax

We’ve all seen those commercials for Axe products that cheekily promise that the Axe Effect will have users of the grooming line fending off relentless advances from every honey within smelling distance. Well, according to a story being widely circulated on the Web, a New Delhi man is putting the Axe Effect to a judicial test by suing parent company Unilever because he has failed to attract even one woman. Turns out it’s a hoax.
According to the story, 26-year-old Vaibhav Bedi is seeking £26,000 in damages because, as he says, …